If you are selling information on dog training for example then your anchor text in your links needs to say that search term as opposed to a web address.

<a href=”yourdomain.com”>Dog training</a>

With some quality content written you can create a network of blog posts, articles, press releases and social marketing content. Advanced marketers may vary the anchor text keyword. You will also find different social media sites have different ways of creating anchor text links, some allow HTML code, some don’t.

Research
Go to:
http://tools.seobook.com/keyword-tools/seobook/

type in a keyword related to your niche. I.e. dog training
then look for longer tail keywords that have a decent amount of daily searches in the Google column.

Take that search term and paste into the Google search box in quotes and look at the amount of results found on the right hand side. If it’s around 30,000 and below and had 30+ searches a day then it’ll be easier to target.

You can also use:
Keywordspy.com to see what your competitors are up to.
http://www.keywordsanalyzer.com/
http://freekeywords.wordtracker.com/

When you have two or three good keywords that describe your product or service well use these in a pack of content for distribution.

Create an article with the keyword in the title (not too long) and integrate it in the body two or three times. Then create a compelling resource box with an keyword anchored link to your money page.
Create a couple of compelling blog posts, again using a different keyword for each one. Make sure your images and alt tags also reflect your keywords. Google uses various different databases such as images, video, blogs, news etc so keyworded images, for example will be picked up. So called Google Universal search is beginning to display content from the different databases in the main search results.

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